Three of the top Ukrainian media publishers join forces for an exclusive NFT collection. Accordingly, the digital assets will represent “NFT keys” granting access to original content covering the Ukraine-Russia conflict.
NFT-dedicated platform Vault will facilitate the drop, soon to be released on their website.
Ukrainian media’s NFT keys: what you should know
Digital Ukrainian media outlets Novoye Vremya, Ukrainska Pravda, and Hromadske team up to launch a collection of 10,000 “NFT keys” this season. In essence, each digital asset provides access to curated content stored in a virtual vault.
The publications will use NFT platform Vault in order to store original content. After minting, keyholders can explore the digital vault via the Vault website. There, the Ukrainian media outlets will upload footage, readings, and an exclusive weekly email blast.
This special content comes from “the publication’s brave team of journalists, photographers, and editorial team,” Vault says.
The NFTs will soon be available for $99.99 per piece. Notably, Vault is using the popular Solana blockchain. As a result, buyers will need a digital wallet compatible with Solana (such as Phantom) to mint.
However, you can also purchase a Ukrainian media NFT key using Apple Pay on the Vault app.
“About eight million people around the world read us every day,” says Sevgil Mysayeva, Editor in Chief at Ukrainska Pravda. “We feel our responsibility to inform the world about the current situation in Ukraine truthfully and in time.”
More publishers join the NFT sector
The news of Ukrainian media “NFT keys” has quickly gained traction. In fact, the entire media publication NFTs sector has been growing exponentially during the last year. For example, global news platform Quartz sold an article NFT for about $1,800 last year.
Meanwhile, TIME magazine has already launched multiple collectibles starting last summer. In fact, the best-selling publication collaborated with famous projects like Cool Cats too.
Nevertheless, selling media content as NFTs involves tackling sensitive topics. Last month, Associated Press canceled its debut NFT sale after facing backlash.
The news agency was planning to offer the video of an overcrowded migrants boat sailing on the Mediterranean Sea. The team was soon accused by NFT collectors of “making money off the plight of desperate migrants.” AP soon deleted the Tweet and canceled the sale, claiming there was a “poor choice of imagery.”
So far, the Ukrainian media outlets didn’t reveal an official drop date for their NFTs, so stay tuned!
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