The NBA has officially filed for a non-fungible token (NFT) trademark. Further, they have just registered 2 ENS domain names. The first being nba.eth and the second theassociationnft.eth.
In light of the recent news, the National Basketball Association has also launched their official discord channel. Web3 native fans now have access to this NBA discord community hub and the sentiment is very positive.
Players in the league have started to endorse and accept crypto sponsorships on a wide scale. With that being said, the NBA is expected to launch an NFT or something crypto asset-related sooner than later.
NBA Transitions into the NFT Space
The National Basketball Associaiton is just starting their playoffs and is looking to make a splash off the court as well. With the league growing their following tremendously over the past few years, they now look to innovate further. They have a new Twitter account that is the “official Web3 home for the NBA.”
Based on the dossier, the league has prepared a submission for “The Association.” This would include a wide range of virtual and physical goods. Goods included could be anything from game tickets, to trading cards to online game programs. With all the potential utility being teased, NBA fans are super excited.
The NBA is looking to launch their own proprietary NFT collection and fully expand into the metaverse. Looking to grow their fanbase and tap into their current one even deeper. Different sporting leagues across the world have integrated NFTs into their platforms, one of the most recents being Sorare and La Liga; the 1st division of Spanish soccer league.
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This article is educational material.
As always, make your own research prior to making any kind of investment.
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