MYAMI — Australian NFT Start-Up is Dressing the Metaverse

In the ever-expanding metaverse, something new is always happening. Did you know, MYAMI is launching their first-ever metaverse fashion brand?

Yes, that’s right! Now your metaverse avatar has new branded NFT outfits. MYAMI, an Australian start-up headed by Brad Morris has created this unique brand that specifically caters to the metaverse. 

Inspired by popular mainstream brands like Balenciaga, MYAMI’s first launch was a Stingray puffer jacket. This behemoth of a garment has already called for attention in the international community of metaverse. NFT-enthusiasts think there is a true possibility that the Australian brand is going to make history.

Brad Morris, in a conversation with Business Insider Australia, said, “I think the thing for digital fashion, and the NFT space from our perspective, is that your digital identity is as important as your real-world identity.” Seemingly, the whole crypto community agrees with the pioneer.

The Beginning of MYAMI

MYAMI started its journey in early 2021 when Brad hired a bunch of blockchain experts to create something that would start a new era in this newly-emerged space. 

MYAMI isn’t the first brand to release garments as NFTs. Industry heavyweights like Louis Vuitton have attempted this in the past. What makes the brand truly unique, is that they came to fruition solely due to the Metaverse’ existence.

Clearly, they aren’t here to dabble around.

The start-up issued 250 founders tokens for early access to the project, which sold out within the hour. Since the beginning, the project has garnered a lot of support as the day of MYAMI’s launch nears. 

Metaverse, NFTs, and Digital Fashion

While the idea of the metaverse is still very new and fresh ideas are launching every day, the craze and enthusiasm around it are increasing over time.

After releasing the first look of the Stingray Puffer Jacket, MYAMI is now selling an NFT named “ice runner”. The price is set at 1.26 ETH or USD 6000 (as of now). 

Digital Fashion: the sustainable alternative to fast fashion, whilst avoiding landfill at every interaction. A medium that’s body and gender inclusive and can set everyone’s love of fashion free.#COP26 #Fashion #Future #ICERUNNER pic.twitter.com/hBGL46vR4k

— MYAMI (@MYAMIstudio) November 9, 2021

Following the COP26 conference, this is a statement for digital fashion in favor of the climate protection initiatives. 

MYAMI is also setting foot in the physical world in collaboration with the Melbourne Fashion Festival for its official launch in 2022. 

“We also want to collaborate with other brands and artists to bring the fashion community together,” Brad stated.

Whether this tech-luxe fashion brand will be able to make a fruitful effort to expand the metaverse is still a question, but one thing is for sure — the trend of digital fashion is just beginning.