250-year old cognac maker Maison Hennessy is venturing into the world of NFTs! The new collection features Hennessy-8, a cognac masterpiece and tribute to eight generations of Master Blenders. The Maison’s first NFT offering, valued at $225k, is available exclusively via BlockBar.
In 2017, the Maison’s 7th-generation Master Blender, Yann Fillioux, passed the torch to his nephew, Renaud Fillioux de Gironde. This ushered in a new era for the cognac maker celebrated by a remarkable and highly symbolic blend. Crafted using one eau-de-vie from each generation of Hennessy Master Blender, Hennessy·8 now enters a new dimension as NFTs.
About Maison Hennessy’s Maiden NFT Offering
Five years in the making, Hennessy·8 honors the arrival of a new generation and the Maison’s heritage of passing down its cognac-making savoir-faire. So the future holders are getting exquisite, elegant and subtle NFTs. After all, this cognac embodies 250 years of excellence, perpetual reinvention and shared expertise.
Numbered 1/250 and 250/250 respectively, these two NFTs present an exclusive opportunity to own remarkable moments in cognac-making history. In addition, Maison Hennessy will also open its doors at the Hennessy estate in Cognac, France to the buyer of the NFTs, as a friend of the House.
Inclusions
The Hennessy·8 NFTs come accompanied by both physical and digital attributes. For example, a beautiful commemorative sculpture comes with each purchase. In addition, the new NFT holder will receive a jewel-like copper key to open the physical chest, which cradles the carafe like a protective shell.
Arik Levy designed the chest using oak staves sourced from La Sarrazine, the Hennessy cooperage. It is made of 25 layers, each one symbolizing 10 years of Hennessy’s history. An elegant companion toolbox contains four tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago. These have been re-edited exclusively for Hennessy·8.
The team is also including a pipette made of oak barrel wood and a cork holder. To complete the presentation of the Hennessy·8 legacy cognac, there’s also a numbered certificate signed by Yann Fillioux. Lastly, it comes with a keepsake brochure describing the genesis and spirit of Hennessy·8 and a personalized authentication plate.
Partnership with BlockBar
The unique NFTs are exclusively available through BlockBar.com.The two Hennessy·8 NFTs available to one buyer only, priced at 58 ETH (approx. $225k), will drop on Wednesday 12th January 2022. Meanwhile, at 9:30 AM EST, a lobby will open for users and they can gain access by having 1 ETH in their wallet and connecting it to the site.
Then, at 10:00 AM EST, all users in the lobby will be shuffled into a random order. BlockBar will then proceed through the queue. Each person at the top of the queue has 10 minutes to submit a deposit of 1 ETH and then a further 48 hours to submit the remaining balance. Users can purchase the NFT with Ethereum (ETH) or by credit card.
Dov Falic, CEO and co-founder of BlockBar, describes the Maison’s NFT venture as an innovative milestone. He pointed out that Hennessy’s legacy includes “passing down know-how from one generation to the next.” So they feel honored that the Maison chose Blockbar as its exclusive partner.
Want to learn more about this exclusive drop? You can join the Instagram Live (@thecarsonchan) on Tuesday 11th January at 9:00 PM HKT and Twitter Spaces (@BlockBarNFT) on Wednesday 12th January at 9.30 AM EST.
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