Gatorade Enter The Metaverse, Planning To Create Virtual Beverages

So a long day of Sandbox metaverse living can be downright exhausting. While taking the crew on a tour of your new digital palace can be fun, it can leave one quite parched as you wildly flail your arms around the bedroom. As the world falls further into the black hole of the metaverse, Gatorade looks to be the digital fuel with their “virtual beverage products.” after their recent trademark applications.

What Is Gatorade Up To?

According to forms submitted to the United States Patent and Trademark Office. On April 27th, Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped logo to use in connection with virtual beverage products and NFTs. Although, at this time, this new filing merely suggests Van Camp’s next moves with the Gatorade brand. However, as other global brands make their metaverse moves, Gatorades Web3 debut is only a matter of time.

As of now, there are no exact details on when the agency will review Van Camp’s applications. As prominent brands dive into the metaverse, Web3 enthusiasts are skeptical. Envisioned as the “new age gold rush,” the Web3 boom forged the names of many creators we know today. However, as franchise brands push their way to the metaverse, fear fills the air as our Web3 world becomes what we tried to avoid.

Will The Virtual Beverage Last?

Now owned by Pepsi Co, Gatorade has seen an exceptional year with roughly $2.6 billion worth sold in U.S.-based stores in 2021. Not to mention controlling over 45% of the worldwide sports drinks industry. So as Gatorade looks to bring its beverage to the virtual shelves, one can only wonder what this giant has up its sleeve. However, the overview process for the trademark can take roughly six months, so don’t expect your virtual quenchers anytime soon.