Cross-chain NFT Marketplace X Doxxed Themselves, or At Least Pretended To

Cross-chain decentralised NFT marketplace, X is the latest to “fully” dox themselves. Well, almost. Yesterday, December 28, the company took to Twitter to post an image of its “fully doxxed” team. But, there’s a twist. None of the members’ PFPs featured their faces. Instead, all the images were of PFP avatars, including Bored Apes.

Along with this, most of the profiles on the website were linked to anonymous Twitter accounts. Usually, when a project doxxes itself, the team members add LinkedIn profiles too for authenticity. So, of course, the Twitter community had a field day calling out the project. 

NFT Marketplace X doxxing: How Twitter reacted

Obviously, many Twitter users asked the NFT Marketplace X team if they really knew the meaning of “fully” and “doxxed”. Some called the move a “marketing ploy”.

“This is a great marketing ploy to get attention, but not sure it will be successful in attracting actual sales,” tweeted guiltykitchen.eth. “Acting like you’re not aware what “doxxing” actually means [seems] like a pretty weird way to get buyers into your project.”

Some also demanded X to post LinkedIn profiles of the team members. A few others had hilarious retorts. Simskin.eth, for instance, wrote, “Hope you [don’t] look like that when ya look in the mirror in the morning.”

At the time of going to press, the NFT Marketplace had not responded to any of the comments. It’ll surely help the marketplace to pay attention to what the community members are saying and actually doxx themselves, instead of posting pictures of NFT avatars. 

Self-doxxing has become extremely important to add credibility to an NFT project. After several rugpulls, like that of Bored Cat Club and Tokyo Ten, NFT collectors are increasingly becoming wary of new NFT projects with an anonymous team.