​​Hyundai Card Launches Pilot Programs Using NFTs

​​Hyundai Card, a leading FinTech company in Korea, has announced the launch of a series of pilot programs using NFTs. Basically, their programs facilitate applying NFTs to music performances and other cultural assets. In the long run, the credit card issuer’s aim is to use NFTs with its assets to strengthen member experiences.

“As a leading finance technology company, we currently view NFTs as a vehicle to provide further inspiration to our members,” a Hyundai Card spokesperson said. “At Hyundai Card, we are looking at ways to further engage NFTs and plan to issue NFTs which offer exclusive experiences.”

​​Hyundai Card’s NFTs: UNDERSTAGE NFT ticket, Fan-made LIVE, and more

First and foremost, ​​Hyundai Card will launch “UNDERSTAGE NFT tickets”. Essentially, the NFT tickets will serve as a trial service for the company’s performance space “UNDERSTAGE” in the Hannam area of Seoul. Initially, the NFTs will be a limited number of tickets to the firm’s upcoming “Hyundai Card Curated” performance.

What’s more, the NFT tickets come with a slew of benefits. Firstly, you’ll get the first row, centre seating as well as backstage passes. Then, holders will get to go on a private tour of  Hyundai Card’s Spaces, including Hyundai Card Music Library and Vinyl & Plastic. Furthermore, holders will get a signed physical poster of the artist and their artwork.

Next, Hyundai Card will launch a trial service on its DIVE application to offer NTF merch. These are specially designed for fans of “Fan-made LIVE” performances, a series of online performances where fans can request songs and interact with artists in real-time. The enterprise will launch the first “Fan-made LIVE” NFT later this month. Once launched, fans will get an NFT featuring questions from the fans as well as photos of the artist.

Apart from these, Hyundai Card has launched a dedicated Twitter page for all its NFT-related marketing. Fans can get all the updates on the page called, “Hyundai Card MINTS.”