Former professional cyclist Lance Armstrong is shifting gears as an NFT promoter. The controversial athlete who was stripped of his seven consecutive Tour de France titles after doping investigation shared his NFT of choice to his 3.1 million Twitter followers.
“I finally feel like one of the cool kids. Got into the #NFT game,” Armstrong tweeted alongside an image of his NFT. He chose a leopard wearing a crown on a yellow background, a more subtle hint than the infamous image of him lying on the sofa below seven framed yellow jerseys. “Vest game on point as well,” he added.
Mixed Reviews as Lance Armstrong Gets Into the NFT Game
Armstrong is promoting APEX Optimizers. It claims to be the first NFT project focusing on health optimization. To unlock the benefits, you need to purchase one of the 888 multi-colored leopard avatars. According to the website, NFT holders would get “$600,000+ worth of benefits including access to top athletes and founders, multi-brand discounts and early product drops, and virtual and IRL wellness experiences”.
Despite Armstrong’s involvement, the project is not taking off. The project only sold three NFTs the last week for an average of $197 each. So unlike his early Uber investment, this might not be as lucrative.
The NFT Community did not really embrace Armstrong with open arms. One user tweeted him back: “I think doping might actually be marginally more popular with the public than NFTs Lance.” Others chimed in by saving the image and re-uploading it, telling Armstrong that he should have used the “buy zero get four free” option like them.
I finally feel like one of the cool kids. Got into the #NFT game. Thanks @apexoptimizers!! Vest game on point as well. pic.twitter.com/PGbncPDSs7
— Lance Armstrong (@lancearmstrong) January 28, 2022
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