Bodega Taqueria, a real restaurant chain, buys into the Bored Ape Yacht Club

Bodega Taqueria y Tequila, one of the hottest Mexican restaurants in America just joined the Bored Ape Yacht Club. The 7 year old restaurant chain announced the purchase on Twitter yesterday saying that its “probably nothing”. They posted a picture of their ape standing in their restaurant, which is now their Twitter profile picture.

Bodega Taqueria started in Miami Beach and has 4 outlets at the moment, with 3 more on the way. They specialize in traditional Mexican favorites such as tacos and burritos, frozen margaritas and authentic Mexican specials. The restaurant chain is not new to the blockchain scene as they have been accepting cryptocurrencies as a form of payment in all their restaurants. Currently, they accept Bitcoin, Ethereum, and Dogecoin through the Bitpay app.

NFTs as business assets

It is pretty common to see influential individuals joining the NFT community. For instance, Serena Williams and Neymar Jr. recently aped in. However, more businesses are seeing the value of holding or utilizing these digital assets. Many have come before Bodega in acquiring NFTs and related assets, while many more are following suit.

Adidas is currently one of the more active companies in the space, with several big name partnerships in line. Nevertheless, large brands are not the only one reaping the rewards, smaller companies can also take advantage of this wave to give their businesses a boost.

For Bodega Taqueria, merely aping in will already stir up attention from the public. In addition to purchasing big name NFT projects, smaller companies can also use NFTs to establish a customer loyalty program, cause-related marketing, secure funds, run promotional events, etc.

We are still seeing new utility for NFTs being identified each day. As bullish as the market is right now, the best NFT days are definitely still ahead of us.