Glenfiddich brings in Year of the Tiger with launch of its first ever limited-edition Chinese New Year NFTs

Alcohol, used for centuries by people to connect and to gather folk and now the Glenfiddich NFT will expand that tradition more. As well as that, gifted luxury spirits and wines have been a token of good friendship and respect. Multi-award winning single malt scotch Glenfiddich launch NFTs to celebrate the Chinese New Year, a treat for yourself or someone else.

Who is Glenfiddich?

Glenfiddich means “valley of the deer” in Scottish Gaelic. Founded in Dufftown, Scotland by innovator William Grant they first ran from the stills on Christmas Day, 1887. Initially becoming the first single malt whisky promoted outside of Scotland. Now they are the best-selling and most awarded single malt whisky globally.

There is the option to redeem the NFT for a bottle of theirs. The 21-year-old Reserva Rum which you can redeem your NFT for has hints of ginger, fig, lime and banana and a vibrant spicy toffee warmth, pushing their rum to award-winning heights. Continuing to evolve, the team behind Glenfiddich decided to join the crypto world by launching their Glenfiddich NFT collection.

Who is BlockBar?

Glenfiddich has teamed up with the world’s first DTC NFT marketplace for wines and spirits, BlockBar. They connect consumers and collectors with the owners of luxury wine and spirits brands, just like Patrons NFT tequila. Providing the opportunity to exchange NFTs for unique products. Having been in the industry for many years, co-founders Dov and Sam Falic noticed problems consumers and brands were facing. They decided to launch BlockBar.com to provide what others couldn’t.

The DTC NFT marketplace sits in an interesting place. The luxurious high-end spirit and wine industry are stuck at auction houses and exclusive vendors. Proper insurance papers, climate control and damage prevention are all things to take into consideration when purchasing luxury spirits and wine in the traditional method. BlockBar opens the market to a much wider demographic. Each token corresponds with a real-life Glenfiddich’s 21-year-old Reserva Rum cask single malt Scotch whisky and each token verifies ownership and authenticity.

“We’re delighted to launch our first ever Chinese New Year NFT with BlockBar.com to help mark the Year of the Tiger. This limited edition bottle design exclusive to BlockBar is inspired by the final of the trilogy series with Rlon Wang which celebrates the endless possibilities for 2022, and we’re pleased to share this sentiment with two hundred lucky customers.”

What does Glenfiddich’s NFT launch include?

On February 1st 200 NFTs will drop from the BlockBar DTC NFT marketplace. Designed by well-known illustrator Rion Wang, they have focused on the brand’s iconic stag. Mixing in Wang’s ability to enrich designs with concepts such as opportunity and endless horizons.

Once you have purchased your Glenfiddich NFT you can unlock other perks from this collection. Exclusive content opens up to the buyer such as a JPEG of the complete artwork from Rion Wang, individual digital illustrations of the icons that make up the overall design and a Golden Stag GIF that can be used to get early access to the next Glenfiddich drop. Furthermore, there have been talks about featuring an extended limited edition, however, we have no more information than that.

There are options for the holder of a Glenfiddich NFT. You may decide to hold on to it happily knowing that you are one of 200 people with this exclusive NFT or you may decide to sell it. One can resell it on BlockBar.com or redeem it for the physical bottle. Another option is also available, in the spirit of gift-giving. If you would like to continue the tradition of gifting luxury wine and spirits then that is possible on BlockBar. A way of giving meaningful, thoughtful presents whether you are far in distance or at home together.