PATRÓN is giving the world of NFTs a shot! The world’s number one ultra-premium tequila teamed up with BlockBar.com, the world’s first direct-to-consumer NFT marketplace for wine and spirits, to launch its first-ever NFT.
About PATRÓN NFT
PATRÓN Chairman’s Reserve NFT offers both digital ownership and real-life benefits. This means that NFT holders will also get a physical bottle of this one-of-a-kind blend. To boost rarity, only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar.com.
The bottle itself is a thing of beauty. It is a handmade crystal decanter, hand-numbered by the PATRÓN familiar. In addition, the packaging features a dome-shaped box with front-opening double doors with laser-cut panels that allow light to illuminate the liquid inside. This special release has a truly one-of-one formula with tasting notes of honey, butter and caramel. Meanwhile, the after-taste offers citrus touches of orange and tangerine.
Kathy Parker, President and Global Chief Marketing Officer for PATRÓN, shared how this partnership adds value to the platform. She said, “We’re thrilled to be working with BlockBar as the first tequila brand on the platform. As one of the few brands that still make tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
The first-ever tequila NFT from PATRÓN will drop on https://blockbar.com/brands/Patron at 10 AM EST on Tuesday 25th January. First come, first served. You can use ETH or credit card to purchase the NFTs for 1.5 ETH or around $4500 each.
BlockBar: Dominating the Wine and Spirits Category
BlockBar is on track with its vision to be the #1 wine and spirits marketplace. Apart from PATRÓN, it has signed up other household names in the industry.
Penfold, the Australian winemaker, launched a vintage wine barrel NFT on the platform. It also sold a rare, 51-year old Royal Salute Scotch NFT bottle last December 2021. Then it onboarded Dictador, a Colombian rum brand, to release NFTs as part of its “Orlinski 5 Decades” project. Its most recent partnership is with 250-year old cognac maker Maison Hennessy.
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